Talented People but it’s the character that counts

Kate Weaver

Kate Weaver

Kate Weaver

Kate joined JS in 2017 to oversee marketing strategy for the school development side of the Primrose Schools account. Her leadership brings to bear significant experience for both business-to-business and consumer brand campaigns.

She spent four years as a Managing Account Supervisor at Ketchum, where she led major campaigns for 7-Eleven, DoubleTree by Hilton, Curio-A Collection by Hilton and Husqvarna, the world’s largest provider of outdoor equipment.

During those years, Kate also worked closely with Ketchum’s Sports & Entertainment team, overseeing branded content campaigns with celebrities and influencers. Her award-winning work led to recognition as an agency global scholar, resulting in a month-long intensive exchange with other creative leaders from across the globe.

Kate spent the early part of her career working for boutique Atlanta agencies focused on lifestyle and hospitality clients.  She’s especially proud of her ground-breaking efforts on behalf of the Atlanta BeltLine, the Midtown Alliance and Serenbe community.

She earned a full-ride to LSU and graduated, summa cum laude with a degree in Mass Communications and minors in business and history. After spending her formative years in Houston and her college career in Louisiana you may mistake her for a Southern Belle, but she’s actually 100 percent British, with two passports to prove it.  Born in Windsor, she spent almost every summer in England visiting extended family.

Kate and her husband live in East Atlanta Village with their two rescue dogs. She describes herself as a walking paradox who leads a very colorful life while always wearing neutrals; a Beyoncé wannabe who can’t really sing and a domestically challenged devotee of The Great British Bake-off.

Expertise

brand strategy , content strategy , education sector , public relations