What Do Clients Really Want in Their Agency Partners?

Given what I do for a living, I’m always curious about what world-class brands are really looking for in their agencies, how they choose agency partners, and what makes a great working relationship.

A few weeks ago, I had the pleasure of moderating a panel on this topic at PROI Worldwide’s 2016 Global Summit, an annual gathering of independent public relations and full-service marketing communications agencies from all over the world. Jackson Spalding has been a member of PROI Worldwide for more than a decade, and count our agency partners as friends and mentors.

Three Jackson Spalding clients were kind enough to lend their perspectives:

–   Scott Williamson, VP, Public Affairs & Communications, Coca-Cola North America

–   Betsy Talton, Director of Corporate Communications, Delta Air Lines

–   Amanda Hannah, Manager, External Communications, Chick-fil-A

I could give you the highlights, but my good friend and PROI partner Dorothy Crenshaw, founding partner of Crenshaw Communications in New York, already penned this outstanding recap of the discussion, which you’d be crazy not to read if you’re in the agency business.

Browse our other top takeaways from the PROI Worldwide summit in this post by my colleague and fellow attendee, Caroline Duffy.