ATLANTA (May 10, 2011) – Jackson Spalding’s JS Creative division is the new agency of record handling all marketing and advertising work for Primrose Schools, a national leader in early childhood education. The business includes a national online, interactive ad campaign and local print, digital and radio advertising for the franchise company’s 225 schools in 30 U.S. markets. It also includes national media planning and buying, advertising, and promotions support for the market cooperatives in Atlanta, Dallas, Denver and Houston as well as strategy and support for local school marketing. Jackson Spalding has been the PR agency of record for Primrose since 2008.
“This is a major milestone for our firm as we continue to expand our creative offerings to meet the evolving communication needs of our clients,” said Glen Jackson, co-founder of Jackson Spalding. “We are extremely grateful for the opportunity and proud of the work our PR team has delivered over the last three years for Primrose to help pave the way on the advertising side. Primrose is an outstanding brand and company, and we are honored to represent them.”
Work as the new agency of record for Primrose starts immediately.