ATLANTA (October 21, 2013) – Independent evaluation and rating firm topPRagencies.com ranked Jackson Spalding amongst the best in the nation for Automotive Public Relations (9th in US) and Sports Marketing (3rd in US). Firms were evaluated on the following factors: Analysis of Client Needs, Industry Expertise, Industry Network, Industry Knowledge and Industry Success.
Jackson Spalding scored no lower than 98-out-of-100 in any category for Sports Marketing and no lower than 96-out-of-100 in any category for Automotive PR. Jackson Spalding’s current sports-related clients include the College Football Hall of Fame, the Atlanta Falcons, Parker Executive Search, TRUE Linkswear, Chase54, Chick-fil-A sports sponsorships and PURE Golf Grips. In the automotive sector, Jackson Spalding is the public relations agency-of-record for Toyota Motor Sales in the Southeast, including regional support for the Toyota, Scion and Lexus brands.
“Toyota was looking for a team to accelerate the brand name across the Southeast,” said Patrick Hill, a founding partner of Jackson Spalding and Toyota account leader. “We have an incredible mix of media specialists, event planners and social media experts on the Jackson Spalding team, and have been able to use our full suite of services – including video, photography, creative and even fleet management – to help Toyota build strong relationships. We partnered with PRecise Communications in Atlanta and Miami for multicultural communications, extending the brand message and reach even further.”
“The business of sports in inherently competitive,” said Bryan Harris, leader of Jackson Spalding’s sports communications practice. “One thing that makes Jackson Spalding unique in this area is that we are a diversified agency when it comes to our family of clients. We trade best practices between our teams all the time, relying on our experience and expertise to drive success. There’s a saying at JS that we’re ‘always looking for the better way.’ I think our clients stay with us because we’re always thinking of new ways to advance their brands. We’re honored that topPRagencies recognized us for this work, too.”
topPRagencies.com is an independent research company providing evaluation and rankings of the best public relations agencies in the industry. The organization performs research through industry intelligence and customer references in order to identify the top performing public relations agencies in a variety of industries. Each of the agencies included in the rankings have been put through a meticulous evaluation of the services which they provide, including information provided by the agencies, feedback from the agencies’ clients and third-party research used to corroborate the data.
About Jackson Spalding
Jackson Spalding is one of the largest independent public relations and marketing firms in the Southeast. The company has three offices (Atlanta, Athens, Ga. and Dallas, Texas), more than 95 team members and a client roster that includes Orkin, Toyota, Delta Air Lines, Chick-fil-A, SCANA Energy, the College Football Hall of Fame, Publix Super Markets, Children’s Healthcare of Atlanta, Klyde Warren Park and Primrose Schools, to name a few. The firm was named “Best Small Agency to Work For in the U.S.” by The Holmes Report in 2011 and “Best Legal PR Firm” in Atlanta by the Daily Report in 2012 and 2013. For more information, visit www.jacksonspalding.com.