Jackson Spalding earned three top honors and an Award of Excellence at the 2015 PRSA Phoenix Awards on behalf of clients Chick-fil-A, Children’s Healthcare of Atlanta and the College Football Hall of Fame and Chick-fil-A Fan Experience.
The Phoenix Awards are given by the Public Relations Society of America (PRSA) Georgia chapter, the second-largest chapter in the nation. They recognize excellence in projects and programs in the field of public relations.
“We are privileged to represent clients with strong values and genuine enthusiasm,” said Jackson Spalding partner Trudy Kremer. “When we work together and dive into a brand creatively, campaigns emerge that make our clients and our team proud.”
Jackson Spalding received awards in Marketing Consumer Products – Retail Stores & Restaurants; and Integrated Communications – Consumer Products – Retail Stores & Restaurants for an integrated public relations program encompassing media relations, community relations, crisis communications, digital content development and social media management supporting Chick-fil-A’s expansion into the Pacific Northwest. The firm strategically coordinated the brand’s record-setting entry into the Seattle market with the opening of three restaurants in spring 2015.
For Children’s Healthcare of Atlanta, a 14-year client, Jackson Spalding was recognized in the Websites – External category for developing a comprehensive microsite marking Children’s 100th anniversary where visitors can view an interactive timeline of the history of Children’s and share their Children’s story. The project consisted of research, content creation, and website design and development. Children’s drove visitors to the microsite, which launched February 13, with media outreach, events, social media, and materials distributed in its hospitals.
Additionally, Jackson Spalding earned an Award of Excellence in the Media Relations – Consumer Services – Travel and Tourism/Hospitality category for its work on the grand opening of the College Football Hall of Fame and Chick-fil-A Fan Experience in downtown Atlanta. Jackson Spalding focused on media relations to maximize coverage and spread the word about the attraction’s move from South Bend, Indiana.
“Children’s Healthcare of Atlanta, Chick-fil-A and the College Football Hall of Fame are brands of character and integrity, and we are honored to serve them,” Kremer said.
About Jackson Spalding
One of the largest independent, integrated marketing communications agencies in the Southeast, Jackson Spalding is grounded in the promise of a better way to help clients tell their stories clearly and effectively. The company has 125 team members, offices in Atlanta, Athens (Ga.), and Dallas and a client roster including the University of Georgia, Orkin, Toyota, Delta Air Lines, Chick-fil-A, SCANA Energy, Google, the College Football Hall of Fame, Children’s Healthcare of Atlanta, Mattress Firm, Synovus and Primrose Schools, to name a few. Among the roughly 40 awards received in the past four years, the firm was named “Best Legal PR Firm” in Atlanta by the Daily Report in 2012, 2013, 2014 and 2015, and was ranked in the top 10 Atlanta workplaces among companies with fewer than 150 employees in The Atlanta Journal-Constitution‘s 2014 and 2015 Top 150 Atlanta Workplaces. For more information, visit www.jacksonspalding.com.