ATLANTA, GA – Atlanta-based marketing communications agency Jackson Spalding recently facilitated the formation of the University of Georgia/PROI Worldwide Crisis Communication Monitor, a collaborative project of the University of Georgia Crisis Communication Coalition and PROI Worldwide, the world’s largest partnership of independent communications agencies. The Monitor examines global crisis communication incidents to provide insights to consumers and illustrate best and worst practices for crisis communicators.
Jackson Spalding, a member of PROI Worldwide since 2004, spearheaded the founding of the PROI Americas Crisis Group in 2011 to promote international knowledge-sharing of crisis management philosophies and processes, as well as to create a ‘boots-on-the-ground” global resource network to benefit the agencies’ clients. The Group has since expanded globally.
“This initiative, like so many others we share with our PROI friends across the globe, underscores how news transcends languages and cultures,” said Caroline Duffy, a founding partner at Jackson Spalding and the founding chair of the PROI Worldwide Global Crisis Group. “We feel very fortunate to team up with the best-of-the-best in markets around the world when our clients need global or experience-specific support on breaking issues.”
The University of Georgia/PROI Worldwide Crisis Communication Monitor released its first study on December 15 debating the Samsung Galaxy Note7 global response.
About Jackson Spalding
Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected marketing communications agency. By focusing on our clients, our communities and the betterment of our people, we have become one of the largest independent marketing communications agencies in the Southeast. Today we have 123 full-time employees, and offices in Atlanta, Athens, Ga. and Dallas. For two consecutive years The Atlanta Journal-Constitution has ranked Jackson Spalding among the top 10 Atlanta workplaces with fewer than 150 employees.
Our client family includes Orkin, Toyota, Delta Air Lines, Chick-fil-A, SCANA Energy, Google, The Coca-Cola Company, Children’s Healthcare of Atlanta, Mattress Firm, the University of Georgia and Primrose Schools, to name a few. The agency has won more than 40 awards in the past four years, and was named “Best Legal PR Firm” in Atlanta by the Daily Report from 2012 through 2015.
For more information, visit www.jacksonspalding.com.