ATLANTA (November 8, 2011) – Jackson Spalding was the big winner at the 2011 Phoenix Awards produced by the Public Relations Society of America’s (PRSA) Georgia chapter, the second-largest chapter in the nation. The public relations and marketing firm earned top honors in four project categories and also won two certificates of excellence.
Primrose Schools’ Family Dance-off, submitted in the Integrated Communications for Consumer Services category, won the coveted “Best of Phoenix” award. The Family Dance-off encouraged families to get moving for healthy, active lifestyles by submitting videos of their best dance moves to compete for cash prizes and a donation up to $30,000 to their local Children’s Miracle Network Hospital. Primrose Schools donated a total of $71,000 to winning Children’s Miracle Network Hospitals as part of the online video contest. The fully integrated campaign included highly successful social media activities and media relations in 31 markets, supported by marketing and select advertising, to raise awareness of childhood obesity issues and encourage families across the country to dance for happy, healthy hearts. The Family Dance-off attracted more than 72,000 unique visitors to the contest website and garnered more than 165 million impression across all platforms, with more than 149 million of those in total media impressions. Jackson Spalding won a second Phoenix award in the Internal Video Programs category for the staff Dance-off contest, the internal video component of this campaign.
A live webinar the firm created for Orkin Commercial Services won a Phoenix in the Webcast category. Called “What’s Your Bedbug Business Plan?,” the online event drew more than 900 attendees from the hospitality, office building and multifamily industries to educate them on the business implications of a bed bug infestation.
The Georgia Meth Project won the firm’s fourth Phoenix, submitted in the Press Conference category, for a media event held on the front steps of the Georgia State Capitol. Governor Nathan Deal and Executive Director Jim Langford unveiled the 2011 Georgia Meth Use & Attitudes Survey, detailing the changing perception of first-time Meth use among teens, as well as the second wave of its $6 million ad campaign. The event attracted media coverage region-wide and an influx in its surging social networks.
Jackson Spalding also won Certificates of Excellence from the judges for Primrose Schools’ Dr. Z and Friends website redesign and for the 90th birthday celebration it planned and coordinated for Chick-fil-A Founder and CEO S. Truett Cathy.
“We are honored to receive this recognition for our work, and we are very grateful to have wonderful clients who give us these award-winning opportunities,” said Glen Jackson, a co-founder of the firm.