ATHENS (March 16, 2006) — Jackson Spalding, the Atlanta- and Athens-based image creation, cultivation and communication firm, was recognized by the Advertising Federation of Athens on March 9 for creative and industry excellence, receiving a Gold ADDY, a Silver ADDY, a judge’s citation and “Copywriter of Year” designation for Brian Brodrick. The annual event honors excellence in the professions of advertising and communications.
Jackson Spalding was awarded a Gold ADDY for a series of hand-drawn illustrations of spiders, created for Orkin, LLC, which is used in the 2006 “Spiders” poster for teacher education. The illustrations also received a judge’s citation for being “exceptional irrespective of score.” A Silver ADDY was awarded to Jackson Spalding for the design and construction of a business-to-business Web site for University Parkway Office and Technology Park (www.316techpark.com).
Brian Brodrick of Jackson Spalding’s Northeast Georgia office was honored with the award for “Copywriter of the Year,” a distinction “given to the individual who shows a deep commitment and ability to convey a message through the written word.”
Background on the ADDYs and the American Advertising Federation
The ADDYs celebrate creative and industry excellence among advertising and media professionals. The ADDY awards are among the advertising industry’s most recognized and coveted awards. Winners from the Athens ADDYs will next compete at a regional level, and the winners will go on to compete nationally.
The ADDY awards are judged by trained representatives of the American Advertising Federation (AAF) and are judged on a numerical scale as the work compares to the practices in the industry. The highest scores are awarded Gold and Silver ADDY awards. Additionally, the ADDY judges are allowed to give out special citations to works which they believe to be exceptional irrespective of score.
ADDY judges are representative of the advertising industry, all having diverse experience in media, creativity and production. The judges have all served in leadership positions in the AAF and are ADDY award winners themselves.
As the “Unifying Voice for Advertising,” the American Advertising Federation, headquartered in Washington, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF’s 130 corporate members are advertisers, agencies and media companies that comprise the nation’s leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.