ATLANTA, Ga. (January 24, 2013) – Jackson Spalding recently recognized 10 years of service for North American consumer and commercial services company Rollins, Inc., specifically for work with its flagship brand Orkin.
More than 40 professionals from Jackson Spalding and Rollins gathered on Nov. 8 to commemorate the long-standing partnership, share memories and reflect on their achievements together over the years.
“Having worked on Orkin’s business virtually my entire career at Jackson Spalding, it was incredibly rewarding to look back over the past decade and celebrate our partnership,” said Randall Kirsch, principal and partner at Jackson Spalding. “We have talented teams on both sides of the relationship, which is why our collaboration has been such a success.”
The partnership began in 2002 when Jackson Spalding became Orkin’s national consumer public relations agency, and soon earned the chance to service Orkin’s B2B PR and marketing needs as well.
Since that time, Jackson Spalding has developed several award-winning campaigns for the leading pest control provider, in categories ranging from brand awareness to event management to best webcast.
While the scope of work continues to grow each year, Jackson Spalding’s work on Orkin’s B2B segment includes direct marketing, strategic partnerships, media relations, internal communications, sales force development and point-of-sale marketing. On the consumer side, the team has created national and local media buzz around the brand for years, launched cause partnerships, developed educational initiatives and coordinated sponsorships to build Orkin’s brand steadily among its most important target audiences.
“Every year we try to stop and take a fresh look at Orkin’s business,” added Kirsch. “We don’t ever want to stop looking for new ways to connect with their consumers and build their brand.”
About Jackson Spalding
Jackson Spalding is one of the largest independent public relations and marketing firms in the country. The company has three offices (Athens and Atlanta, Ga. and Dallas, Texas), more than 75 team members and numerous clients, including Toyota, Orkin, Delta Air Lines, Chick-fil-A, Cousins Properties, Children’s Healthcare of Atlanta and Primrose Schools. The firm was named “Best Small Agency to Work For in the U.S.” by The Holmes Report in 2011. More information about Jackson Spalding is available at www.jacksonspalding.com.