If you’re anything like me, earning your Accreditation in Public Relations is something you’ve long thought about and intended to do. Whether it’s April and National APR month or any month, let this be the time you stop thinking about it and intending to do it, and instead apply and pursue it.
For me, it all came together in 2013. What began as a journey of personal and professional growth, soon turned into a renewed commitment and contribution to advancing the public relations profession.
Like the first bite of a fresh Georgia peach, sweetness is back by popular demand.
According to a recent article from the Harvard Business Review entitled, "The Decline of Snark and the Return of Sweetness," the author writes that sweetness "expresses an openness to the world, a wish to be useful, an innocence and a goodness." He goes on to claim that brands must ride this wave of cultural sweetness.