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Many monks prefer solitude and seclusion, but the community at the Monastery of the Holy Spirit in Conyers, Ga. adheres to an ancient tradition of welcoming visitors and sharing their history and...
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katherine.mason's blog

Add One Cup Sugar

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Like the first bite of a fresh Georgia peach, sweetness is back by popular demand.

 

According to a recent article from the Harvard Business Review entitled, "The Decline of Snark and the Return of Sweetness," the author writes that sweetness "expresses an openness to the world, a wish to be useful, an innocence and a goodness." He goes on to claim that brands must ride this wave of cultural sweetness.